Seraphim proudleduck is a term made up by Salmonbones' SEO contest, in order to test methods and approaches for search engine optimization (the process of modifying a web page's contents to ensure a high ranking on a search engine). The specific target of interest was Google's search engine.

Contest

The contest ran from September 1, 2004 to January 1, 2005. Before the competition, Google was showing no results for seraphim proudleduck. When the contest ended, over 520,000 results existed for the term.

The goal was to have the top position for the search term seraphim proudleduck in a Google search done on January 1, 2005 at 1am. As different Google servers are known to show different results, the search was to be performed from the UK. Three prizes were going to be awarded for the top positions. The winner of the challenge was to get £1000 (about $1723). The second prize was £300 ($517), the third prize was £200 ($345), and a bonus prize (a webpage with a PageRank of 7) was going to be awarded to the number one position for the phrase in Google Images.

However, in an unexpected turn of events, the contest organizer announced that he sold the SalmonBones.co.uk domain name, and no prize was actually awarded. (The contest winner, Google Blogoscoped, wrote more about this on their website.)

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