Doorway Pages

If you click through to a typical doorway page from a search engine result page, in most cases you will be redirected with a fast META refresh command to another page. Doorway pages are easy to identify in that they have been designed primarily for search engines, not for human beings. Sometimes a doorway page is copied from another high ranking page, but this is likely to cause the search engine to detect the page as a duplicate and exclude it from the search engine listings.

Because many search engines give you a penalty for using the META refresh command, some doorway pages just trick you into clicking on a link to get you to the desired destination page. ..